BMW Group Belux Welcomed 4,000 Guests at BMW.REFLECTED
At its own headquarters in Bornem, BMW Group Belux organized an unprecedented customer event for 3,500 VIP guests and industry leaders from May 23 to June 1. Together with a similar format in Luxembourg in early June, BMW.REFLECTED hosted approximately 4,000 guests. Central to the event was the brand experience in all its facets. This commercial initiative, named BMW.REFLECTED, invited the audience to reflect on BMW's position as a partner in an ever-changing world.
On behalf of "Meetmarcel" events, Trimex handled the technical production for this amazing event. We thank our wonderful technical partners for this event:
Audio and light: John & Jane
Decoration: De vrije ruimte
LED screens: Faber
Playout screens: Powerbox productions
Motion: Wicreations
Power generators: Intermetal motor